🎀 Free mp3 book downloads online The Silver Market Phenomenon in Norwegian CHM 3642143377 by Florian Kohlbacher, Cornelius Herstatt"

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The Silver Market Phenomenon
E-Book:

The Silver Market Phenomenon

Publisher:
Springer-Verlag Berlin and Heidelberg Gmb H & Co. K
Availability:In Stock
Download Formats:mobi, fb2, ibooks, pdf, epub, odf, azw, lit, cbr
Original Format:Hardback 465 pages. 160x 242x 28mm| 879.96g
Edition:2nd ed. 2011
Tags: Sales marketing management 
Rating:
4.2 of 5 stars (Votes: 487)
Publication date:
01 Nov 2010
Language:English
Publication City/Country:Berlin Germany
ISBN:
3642143377
ISBN13:
9783642143373
Author:
Price:-
Editor:
Springer-Verlag Berlin and Heidelberg Gmb H & Co. KG
Reviewed:
17 10 2019
Description:
The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called graying market or silver market, the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan.

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